Strategy is probably my favorite part about content design. I enjoy building a plan for something and making space for it to grow. I also enjoy making this from scratch, which is what I did with the project below. I was tasked with figuring out how to take a quarterly newsletter and populating stories from it into a homepage module. The stories were expected to change every 2-4 days and needed to be condensed to fit the new module. There were also other complexities, such as story approvals, image approvals, calendar cadence, and the anatomy of the module. The module was expected to have around 1M impressions a month, given the high traffic of the homepage it was on.